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© Answers to home business and Internet marketing questions.
By Javier A. Garcia - Administrator.
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Is reciprocal linking dead?
There are many speculations about the importance of linking as a viable marketing strategy. One think is for sure: Search engines, specially Google, still values or gives much weight to one way inbound links when ranking a page, but in the case of reciprocal linking, one link cancel the other, so Google doesn't give any credit toward ranking to reciprocal links anymore. You should appreciate reciprocal linking as a way to generate extra traffic to your site.

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