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The Ebay Revolution - A Beginners Guide.
By Adrian Ryder © Copyright.


With Ebay being one of the most searched for terms on the
internet today, [approx 24 million people last month], it
is hardly suprising that more and more everyday people are
turning away from the 9-5 job scene, and looking at the
income opportunities that this hugely popular forum has to
offer.

So just what are the benefits of starting your own Ebay
business, as opposed to the more traditional self-employment
options, such as buying a business, or becoming a franchise?

Well the first and most obvious benefit is the financial
one, you can start an Ebay business on a shoestring,
whereas buying a franchise or setting up on your own will
in all probability cost you 10s of thousands of dollars.
Secondly, the element of risk is fairly negligible with an
Ebay business [as long as you don't invest hugely in
stock before you have properly researched the market].

Thirdly you can start up in your spare time, without having
to "give up your day job". This allows you to test the
water, and see if you actually enjoy running your own
business, before you actually take the plunge. For many
people Ebay is simply a profitable and fun sideline or
hobby, and that's fine, but you need to make the choice if
it's a hobby you want or a business. If you make the
decision that its to be a business, then you need to keep
professional records, pay tax etc.

Another beauty of running an online business is that you
can do your business activities when it suits you. You can
organize your auctions at 2 am if you so choose, and people
will still be looking at what you have to offer!

A final benefit, [and this list is by no means exhaustive]
is that unlike a traditional business, your marketplace is
unlimited, you can sell your product anywhere in the world,
you have a potential marketplace of millions upon millions
of buyers.

The most common question for many people is "how do I get
started?". The first step, if you haven't already done it,
is to get on Ebay and have a look around. Ebay itself
offers great informative resources and tours for the
uninitiated. Have a look at some auctions in progress, see
how people list and display their products, bid for
something you would like [you have to join first, but Ebay
makes this a very user-friendly process]. Have a look round
your home for unwanted items, run some auctions of your
own, its fun, and you've nothing to loose but your junk.
This is a great way of dipping your toes in the auction
pond.

So, after having done this, you decide that you would like
to get serious about building an Ebay business, what
should you do first? Here is a shortlist of some basic
first steps:

1. Choose Your Product - Everything from baseball cards to
luxury homes is for sale on Ebay. Research possible product
choices by looking at what your competition is doing. If you
have a particular area of expertise, or a passion which
others share, choose your product accordingly. TIP- A great
research tool is available at www.overture.com . It's called
the keyword selector tool,
(http://inventory.overture.com/d/searchinventory/suggestion/)
and it enables you to check how many times a certain word
or phrase has been searched for on the internet in the
previous month i.e. rolex watch. If few people have been
looking for what you want to sell, chances are it will be
a non-starter on Ebay [at the time of writing this tool can
be used by anyone free of charge, though this may well
change]. On the other hand, if your product is frequently
searched for, you may be onto a winner.

2. Don't Sell Poor Quality Products - There is nothing
more disappointing than receiving a purchase only to find it is
inferior quality junk. Ebay has an excellent feedback system,
which it uses to rate traders. This feedback is available to
both buyers and sellers, so if you get negative feedback,
this can seriously jeopardize your Ebay reputation permanently.

3. Start Small - Unless you are utterly confident in your
product, and in a very secure position financially, start things
off on a small scale, and increase your spending only as your
results justify this.

4. Test, Test, Test - Try different products and combinations
of products to see what works best, and always use photos, as
many people buy what they see not what they read.

5. Commit from the Start to Offering Exceptional Service
Treat others as you would like to be treated, and you will
soon get a reputation as a trader to be trusted, and from
whom they can buy with confidence.

6. Don't Always Try to Make a Large Profit - Many of the
powersellers on Ebay make small but consistent profits, and
run a lot of auctions! Always ensure that you cover shipping
costs, and any costs incurred in running your auction.

7. Many of Ebays top sellers sell other peoples products
which they neither stock or in most cases even see, through
a process called 'dropshipping'. A dropshipper is a
wholesaler, who also takes care of all the product shipping
details on your behalf. There are many dropship companies
who tailor their services around the Ebay auction scene,
and who can provide you with quality products, at very
competitive prices shipped directly to your buyers [if you
plan to be in Ebay for the long haul, it is well worth
giving this option serious consideration, as you really
need to have a steady reliable source of cheap quality
products].

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Adrian Ryder is a University Honours graduate, internet
entrepreneur and researcher. For some detailed Ebay success
resources, dropshipping & wholesale directories, and work
at home opportunities, check out his affiliate site at:
http://www2268.dropshipwholesale.net . Adrian regrets that
due to time constraints he is unable to enter into personal
discussion/queries regarding his article.
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