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Crucial Factors In SEO

March 27, 2008
By Ryan Simpson © Copyright.

There's no shortage on advice regarding what people should do
to improve a web site's position in the search engine listings.
It is easy to become confused when you consume all the
information that is available, because some folks agree with
others while some totally disagree and offer dissimilar advice.

You should be extremely suspicious of any advice given by
someone that tells you to use search engine submissions, employ
traffic exchanges, or use FFA sites. That is so out of date it's
not funny.

What is pertinent for excellent rankings in the search engines
was highlighted not too long ago via a survey done by SEOmoz of
a collection of SEO professionals.

In short, below are the 4 most important search engine
optimization ranking factors, in accordance with the experts'
consensus views.

Keywords that Appear in the Title

Using the correct keywords when crafting the title tag of a
page is of extreme importance. It does not only promote higher
rankings, it also helps with the click-through from the SE
listings to the destination page. It is of lesser value to be
listed high in the results without receiving that many clicks.
The ultimate purpose is to gain as many targeted visitors to
your site as possible.

The keywords that were used by the searcher are bolded in the
results of the search. When the right keyphrase of the page
title is bolded, it gives the listing a higher opportunity of
being seen and receiving a click. Nevertheless, highlighted
keywords are not the only thing to think about when writing the
page title tag.

Lots of additional clicks can be attained from a smartly
written page title tag, especially when it invites the searcher
to click. It is better to attract a hundred clicks from position
number five with an eye-catching title tag than fifty clicks
from position number three with a badly written title tag,
correct?

Anchor Text used by Inbound Links

The anchor text that is employed in the link that points to
your web site from an external site counts a lot in the search
engine algorithms to figure out what your site is all about.
Additionally, what your site is all about defines to a large
extent what keywords it will rank for in the search results.

If you can influence in any way the anchor text that other web
sites employ when they link to you, then it's an extremely
prudent way of investing your time.

A larger number of external sites that have links to your site
employing a certain set of keywords, or alternate versions of
that keyword, will prompt the SE's to more readily compute that
your site is all about that specific keyphrase.

It's far more advantageous if the content of the destination
page on your site contains that particular keyword and phrases
similar in meaning.

The Universal Link Popularity of Your Site

Search engines figure out the relative importance of a site
from the volume of hyperlinks that point to the web site. They
include both quality of hyperlinks and quantity of the
hyperlinks.

The more different web sites that have links to your web site,
the higher the SE's will calculate the deemed importance of your
site.

Link building is a never-ending process. One can never have a
sufficient number of backlinks pointing to your site. It's true
that it is possible to build links too fast and that can raise
some alerts in the algorithms of the search engines. But, if
it's done as an ongoing effort with a long-term outlook, every
backlink deserves the resources spent in acquiring it. They all
add up to an improved deemed importance of your web site.

Link Popularity in the Site's Internal Link Structure

The fact is that some of your web pages will get more external
links than others. Those that do not get a lot of external links
could be the actual money pages that you would wish to rank well
in the SE indexes.

The internal linking structure, in addition to the anchor text
employed in the internal links, is the way to disperse PageRank
inside your own site.

Some search engine optimization professionals say that an
internal link to a page has the same value as a link from an
external page. That doesn't mean the site will rank with nothing
more than internal links. What it means is that you could cause
a page to be ranked by having internal links pointing to it even
though it does not have lots of external links, on the condition
that the remainder of the web site has acquired enough trust
from external links.

Conclusion

SEO might appear daunting when one views it as a whole.
However, when viewed as individual focus areas, there are a
select number of relatively easy areas one can concentrate on
to achieve the largest benefits.

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