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9 Pointers to Evaluating a Business Proposal.
by Ray Burton © Copyright.

Finding a business opportunity on the Net is easy, but 
evaluating the right one for you, takes a little knowledge. With 
so many scams, takers and failed ventures you need a little more 
than the "highest dollar for smallest work" approach. So what 
should you look for when evaluating an opportunity? Here are 
9 pointers: 

1. Is It Legal?         
Do they have a product? Many programs on the Net are simply 
"money movers" with no real products. If this is the case then 
it's probably illegal, simple as that. If you are serious about 
developing an online reputation for quality and reliability, 
then don't even entertain the idea of quick easy money. It will 
catch up with you! Do they know and follow the law concerning 
matters such as CAN SPAM and other website legalities? There is 
no excuse for ignorance on the Net! Do your home work and check 


Do a search on the names of the owners and founders of the 

2. Does Their Product Have Value and Advantage?         
Is the product something that people want with the potential for 
repeat sales giving value for money at a competitive price? Do 
your homework. Search the Net for equivalent products and do a 
price comparison. Does it offer a marketing advantage of some 
kind? What are the selling benefits of the product over their 
competitors? If they don't have a marketing advantage, why would 
anyone buy their products? 

3. Is It Residual?      
The best opportunities are the ones that have a growing industry 
and ideally repeat sales. Make sure if you are marketing a 
product that you get the benefit of the repeat sales. This is 
called residual income. If you are expected to find customers 
but only get the benefit of the first sale, this is unethical 
and unfair. It is a good idea to evaluate what % is paid back 
in commissions for the cost of the product or service. All good 
opportunities pay back an absolute minimum of 20%. Decide you 
are worth at least that much to them. 

4. How Long Will It Pay?        
The world is a fast changing place. The cyberworld is even 
faster! Ask yourself where will the product be in 12 months, 2, 
and 5 years down the track? This is particularly important for 
digital and information products. Ask yourself the same about 
the company. Are they around for a quick buck or do they have a 
plan to establish long term commerce? Will they develop or keep 
up with new technologies to maintain a competitive edge? If this 
information is not readily available on their website, ask them. 
If they are not planners, then they will not survive 

5. How Long Will It Take?       
Take a long hard look at their compensation plan and compare it 
to your own goals. Is it cost effective on an hourly basis for 
the final outcome. You may have to make a decision by balancing 
time for outcome. You may consider it worthwhile putting in 20 
hours work over and above a regular 40 hour job for a small 
return initially, if the final outcome is say 10 hours per week 
total for a 5 fold income. Of course, you will have to decide 
first of all exactly how much time you are willing to work on 
the proposal, then ask yourself is their program sufficiently 
automated to be worth your while? 

6. Do They Want Your Success as Much as Their Own?      
What is their commitment to you in terms of training and 
support? If they are not willing to train and support you for 
your success, are you willing to carry the responsibility of 
training yourself and dealing with product problems? In my 
opinion you must have online support and training for whatever 
you need to do for the mutual success of both you and the 
company. This can be in the form of email support, forums and 
a FAQ (frequently asked questions) page on their website.         

7. What Are the Hidden Costs? 
Ask yourself, "What do I need over and above their proposal in 
order to achieve my goals", then factor this in to your decision 
making process. In this you should include things like further 
study, tools, web hosting expenses, stationary, travel expenses, 
accommodation etc. It is also important with some businesses to 
find out if you have a minimum purchase requirement, frequency 
of compensation and the time period between sales and commission. 
All these will affect your cash flow. You should then work out 
first exactly what it takes to break even, then become profitable 
and finally achieve your goals. 

8. Is Their a Lead Generation System?  
What assistance is given for approaching potential customers 
through to closing the deal? This is often non-existent with you 
left to do it all. The best opportunities are fully automated for 
efficiency but flexible enough to have the essential personal 
touch. It can be hard work sifting through the opportunities to 
find your "Ticket2Success". 

9. Do They Have a Money Back Guarantee?         
Whether the product is digital or hardware, people will expect 
a guarantee. Are you able to return and refund products quickly 
and easily without problems? Is it clear who handles the finances 
and complaints in the event of an unhappy customer? You don't 
want to be left with egg on your face after creating a good 
online reputation! 

Ray Burton is an internet marketer specializing in affiliate
programs, business opportunities, joint ventures and resources 
to create your online success. He has paid special attention 
to online training programs for new marketers. You can visit 
his store and collect a "ticket2success" at http://www.cyberchoices.net
The mini site - mega store.  © R. Burton All rights reserved.

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