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How To Own Any Niche Market

By Michael Small; © 2008

Just ten years ago if you wanted to profit in a niche
market it was typically an expensive and risky undertaking.
First you had to do the research to see if the industry was
big enough to support you. Then you would setup a shop of
some sort, whether it was a storefront, mall kiosk, or
kitchen table, run a mail order company and tons of little
classified ads to bring in the business. It usually took at
least six months to see if a profit was likely in your
future and finding good suppliers for specialty items could
be just as demanding as selling the stuff you managed to
get hold of. Thanks to the Web, those days are long gone.

Today, with a little basic information and $50 you can have
a nice niche thing going. Or with that same $50 and some
hard won insider tips you can OWN any niche you want.
That's what we'll focus on.

First things first, spend wisely. Setup a budget early on
and find ways to stay within it. Use free tools whenever
possible and when you do need to spend money on something,
make sure it's a bargain.

Okay, now for the good stuff. Let's start with finding our

Part One: Finding Keywords

Finding Keywords 1: We can use a free tool to do this part.
Go to https://adwords.google.com/select/KeywordToolExternal
and type in a common word or phrase that describes your
niche (check the Use synonyms box to get the best variety
of results.)

Finding Keywords 2:  Now click on the "Approx Avg Search
Volume" header to sort by the average monthly volume. You
are going to take each of the search terms that look like
good possible keywords and run a search on Google for them.
But lets keep track. Take a sheet of paper (or Excel doc)
and jot down the keyword, then the "Approx Avg Search
Volume" and finally the number of pages returned on Google.

Finding Keywords 3:  When you have that information for a
good handful of keywords you want to come up with a success
potential ratio for each. It's easy. Just divide the
"Approx Avg Search Volume" by the number of pages on
Google. This is your success potential ratio. The higher
the number; the better.

Example A:  Approx Avg Search Volume (6,500) / Matching
Pages on Google (100,000) = .065 is your Success Potential

Example B:  Approx Avg Search Volume (9,750) / Matching
Pages on Google (233,000) = .042 is your Success Potential

Example B has a lot more searches performed but with even
more competition than A. Long story short, this means the
keyword from Example A is likely our best bet to target.

Part Two: Securing Domain Names

Securing Domain Names 1: Now go to your favorite domain
registrar (like Godaddy.com, Register.com or whatever) and
run a domain registration availability search for the
keyword phrase with the highest Success Potential Ratio.

Securing Domain Names 2: Use dashes! And don't feel like
the splits need to be perfect. For example, if you have a
possible domain that is three words long, first try it
without any dashes. That will be gone, I can almost
guarantee. Next try separating each word with a dash. Maybe
it's taken, maybe not. If not, grab it! If it is taken,
don't despair. Try just one dash between the first two
words and let the second and third run together. If that
version is taken, move the dash so it is between the second
and third while the first and second run together. Chances
are you will find one that works. And the best part is the
search engines read it as the same keyword!

Securing Domain Names 2:  Keep in mind, this domain and
resulting Website is for SEO purposes NOT branding. Who
cares how long it is or how many dashes it has? Certainly
not you. The search engines will love it!

Securing Domain Names 3: A word of advice... Get your
domain name as quickly as possible. The older it is, the
better in Google's eyes. And they actually run date scans
on domains using a Whois registry so they know the exact
date and minute the domain was registered.

If you've never used one, check out AllWhoIs.com or
BetterWhoIs.com and enter any domain name. It tells you all
kinds of stuff, including the owner, registrar, date or
registration and even the owner's home phone and address if
that's what he or she used to register.

Securing Domain Names 4: As for the domain type, .com is
best bet and .net and .org extensions also do well. I don't
bother with the others and I really strive for .com
whenever possible.

Part Three: Deciding on Website Type

Deciding on Website Type 1: Do you want a blog or a regular
static site? For quickest results I recommend setting up a
WordPress blog (free technology with thousands of free
templates.) Google loves blogs because they are fresh,
dynamic and already nearly perfectly optimized for their
spidering bot.

Deciding on Website Type 2: If you do go with WordPress, I
also recommend installing the free WordPress plugin "All in
One SEO Pack" by Michael Torbert. It's amazing and totally
free. You can get it at

Part Four: Finding Web Hosting

Finding Web Hosting 1: There are tens or thousands of
companies you can go with or you can even just host your
site at WordPress.com.

Finding Web Hosting 2: Personally I like to maintain full
control of my site for future expansions and
customizations. And I have so many niche blogs in service
that saving even just a few bucks is a big deal. I use the
starter blog package available at
http://www.vortexhost.com/hosting/blog-hosting.php for $25
per year. It's also got push button WordPress installation,
which is nice. So I'm up and running in about five minutes.

Finding Web Hosting 3: But again, there are literally tens
of thousands of hosts to choose from. Shop around and stick
with one you really like. It's much easier to track each of
your niche blogs with a single host (control panels, stats,

Part Five: Optimizing Your Site

Optimizing Your Site 1: So far we've covered how to select
the most profitable keywords, purchase unbeatable domain
names, use the Website type most revered by Google for
quickest results and how to get reliable inexpensive
hosting with bonus features. And we have only spent about
$35 ($10 for the domain and $25 for hosting.)

Optimizing Your Site 2: Now we move onto the actual
optimization part. I will laundry list the things you need
to keep in mind for a competitive edge and recommend a tool
bargain if you decide you need one.

Use two of your most important keywords per page; the
primary and a secondary.

Use your main and secondary keyword in the page or post

Try to make each page about 500 words in length or more,
using at least five paragraphs.

Mention your main keyword about four times on the page as
follows: Once at the beginning of the first sentence, once
in the second paragraph, once in the third paragraph and
once towards the end of the final paragraph.

Mention your secondary keyword about four times on the page
as follows: Once towards the end of the first sentence, once
in the third paragraph, once in the fourth paragraph and
once towards the beginning of the final paragraph.

Add your keywords and META descriptions to the WordPress
plugin "All in One SEO Pack" and let that do the heavy
lifting for you.

Optimizing Your Site 3: If you have an SEO analyzer tool,
use it. This is a tool that goes through you site just like
Google will, and does the same to your top competitors that
dominate your search engine of choice, then tells you
EXACTLY what you need to do to steal their top positions.

Optimizing Your Site 4: If you don't have a tool like that
but think it would help, you can download a free trial
version of one of the better ones at iBusinessPromoter.com.
If you decide to buy it, you will have the same tool that
makes eBay number one all over the world. And for about $250.

Well that's it. You can dominate any niche you want with
little time, effort or expense. Why do I feel so confident
about it? This is the exact process I have used to dominate
over fifty niches from Bass fishing to coin collecting and,
of course, search engine optimization.

Above all else enjoy the ride. Best of luck!

About The Author
Mike Small is the owner and founder of www.SEOpartner.com.
With eleven years in the SEO industry he has written several
popular books on optimization and continues as a consultant
working with clients from around the US, UK and Japan.

Please note: Permission to publish this article is granted solely on the basis that you keep its content intact, and the links in the About The Author box alive.


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