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The Budget Webmaster's 6 Step Guide to Improving Existing Rankings in Google
by Tinu AbayomiPaul © Copyright.

You know the scenario. You get an occasional click from Google 
for a certain keyword. You go to find out why you aren't getting
more clicks, and you find out that you're ranked in the 30's, 
50's, or heaven forbid, the 300's. "Great", you think, "I 
finally get ranked for a good keyword and it's a worthless 
ranking".

Not necessarily. 

If you got ranked for a keyword you wanted at all, the game's 
not over yet. If your site's content is geared towards that 
subject, you can get your ranking in search engines increased, 
at no cost. How?

The first thing you want to do is find out how well you are
ranked for this keyword. For Google in particular, this used to 
be a difficult chore. In the old days of 2003, you'd spend your 
valuable time doing a search on your desired keyword, then a 
sub-search for your site, and crawling through pages of listings 
to find out exactly where you stood.

Now there is hope in the form of the following website.
Direct your browser to:

http://www.googlerankings.com/index.php

You can use this site to find out what number you come up for in 
the Google listings, which can be very powerful information if 
used correctly. If you're ranked in the top 1000, you have a shot 
at raising your listing for that page by tweaking the page to be 
a little more relevant. 

So, secondly, you have to know how good a shot you have at
getting a better listing. Go to:

http://www.searchguild.com/difficulty/

I posted a tip about this a month ago, and it's also in the free 
optimization Guide I released the week of March 7th. It tells 
you how hard it is to rank well for certain keywords in Google. 
You'll need a free Google API key to use it.

Now that you know your chances, the third piece of information 
you need to know is how much traffic you can expect. Digital 
Point has a free tool that gives an approximation of how many 
hits per day a good ranking gets. Access it here:

http://www.digitalpoint.com/tools/suggestion/

Okay, let's say everything checks out so far. You rank in the 
top 1000. The term you want won't be that hard to get, and will 
get you enough traffic per month to justify your efforts. 

Our fifth step is to take the term you chose and optimize
your page.

This site does periodic reports on the search engines, and their 
February report gives their analysis of what the best ranking 
pages in Google have in common. And as a free bonus, it will 
also tell you what Yahoo wants. Follow the following link for 
details- http://www.gorank.com

Now that you know what to shoot for, you need to know how the 
page you want will measure up- you need to calculate your keyword 
density. You can also do the sixth step at gorank.com - it has a 
free tool that will calculate it for you. Prepare your page with 
that in mind, re-upload, and you're almost done.

Great, you're all set. Now you should submit your site to 
Google, right?

Wrong. Absolutely not. If you can help it, you should never, 
ever submit any page of your site to Google. Let it find you. 
HOW it finds you can affect your page rank. I don't mean that 
there is a standard penalty for submitting. There's been 
speculation on that for a while but I have yet to prove it 
matters.

What I DO know from personal experience and testing on my 
member's sites, is that getting the Googlebot search engine
spider to happen upon your site shaves up to 6 weeks off the 
standard time it takes for indexing. You can show up in Google 
in as little as 4 days. 

Which site links to you can also affect your Google PageRank. 
While this is not as important as it once was, it still carries 
significant weight- my site didn't start getting spidered on a 
daily basis until my Page Rank increased to 5. 

So even if the spider comes to your site on a Monthly basis, 
you're better off waiting for the spider to come back by. That's 
the seventh step, let your page be re-discovered with it's great 
new changes. 

And yes, there's an even faster, better way to get Google.com's 
search engine spider to re-index that page, but that's another 
article, isn't it?

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Subscribe to Free Traffic Secrets to find out how to get the 
Googlebot spider sooner at ftdsecrets-subscribe@topica.com or 
visit http://www.freetrafficdirectory.com to get more time-tested
information on getting Free Quality Traffic to Your Site.
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