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SEO Or Page Rank  Which Is The More Important?
By Peter Nisbet © 2007.

Whether you believe in SEO or Page Rank and wonder which is
more important, your thinking is irrelevant. You are wasting
your time in wondering what is the correct answer to that
question, since even if you knew it, there is little you could
do to use that information.

Why do I say that? Because SEO, or search engine optimization,
is a way of designing your website, and placing content in it,
to satisfy search engine algorithms. Search engines are so
sophisticated today that if you achieve that, then you will
also satisfy visitors to your website. If you satisfy visitors
to your website, then they will stay on the page they landed on
and read it. They will then click to read other pages on your
website and might even make a purchase.

Sure, some will leave right away, but if the search engines
feel that your content is good enough for a high placement in
their indices for the search term, or keyword, that your visitor
used to get to your web page, then it is more likely that you
will achieve a relatively high stick rate of people to your site
than a lower one.

Now, consider if you thought Google PageRank more important
(and PageRank is correct, not Page Rank). You would then spend
more of your time trying to get links back to your website than
you would properly optimizing your site and filling it with good
content. If you were successful in that difficult job, then
Google, and possibly other search engines, would list you a bit
higher in their indices, not because their spiders thought your
site was relevant to the search term used by the potential
visitors, but because other websites thought so.

You will then get visitors to your website, and the page they
land on would have to be relevant to the search term they used
or they will immediately leave. If it is relevant, they will
stay, perhaps visit other web pages and perhaps make a purchase.

So what is the difference? You get basically the same end
result. How can you tell which is the more important. There is
one simple way to do this, and one that I have used more than
once. Design two websites round the same keyword. Make the
keyword the name of the website and then apply classical
theoretical SEO to one site, including some of the extra special
tips that can make the difference between success and failure 
in fact that DO make that difference.

Now apply only minimal SEO to the other and make sure you have
exactly the same content on each, but rewritten to avoid
duplicate content or that would negate the test. However, with
the second site, you must generate as many links back to your
website as possible, using non-reciprocal links where possible,
but reciprocal links where necessary. There are a few ways in
which you can generate lots of one-way links to selected pages
on your site, and you should make that your home page for the
purposes of this test.

Wait 4 weeks then check Google, Yahoo and MSN for the position
of each of your home pages. You will find that your first
website will generally be listed higher for the keyword that
both sites are built round. Check again about 3 months later,
and you will likely find that website 2 will feature higher as
the links start to take effect, but then the first site will
overtake it as it generates its own links naturally.

Basically, what this proves to me is that it is essential to
optimize your website for search engines in the classical way,
but that for best results you must also have a good level of
links back to your website. There are simple, ways to achieve
both, but that would be the topic of another article. However,
in the end, if you apply both, then you will achieve best
results. I know that there are exceptions to this, and I have
highlighted them in some of my ebooks, but generally that is the
case.

So, the answer to the question: SEO or Page Rank, is that
neither is the more important. They are both equally important,
but it is possible to do one better than the other and then you
would be tempted to say that your way was best. But you would be
wrong!

If you did find what was the best, you couldn't use that
information since search engines rules are transitory but good
honest content and classical SEO have always prevailed, as has
a good number of links that others follow to reach your website.

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Peter is an expert on audio-visual file formats and codecs and
more information on p2p file sharing software can be obtained
from his websites http://www.legalandfree.com and
http://www.online-free-movies.com where options are presented
and the ethics discussed.
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